A personal touch: looking for the perfect watch strap

The watch around a person’s wrist is an expression of his or her personality. But although the watch listed in the catalogue may be produced in a small edition, that edition is identical. Those who truly want to be different wear something unique. A personally selected, different strap is a good place to start. We are looking for a personal strap.
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When watches resemble cars: Part I

Motorsport and time recording cannot always be viewed entirely separately. Stopwatches and chronographs have enabled motorsport since the very first races; consequently, they are a functional necessity. Designing watches that resemble cars is a modern trend that is anything but functional. Is this new design direction an enrichment or an expression of creative poverty?
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