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02 Nov

Rolex opens new production facility

Rolex now controls the manufacturing of all essential watch components, from case to movement. Rolex now controls the manufacturing of all essential watch components, from case to movement.

In October, Rolex opened its new production facility in Biel/Bienne and thus completed the vertical integration process started 10 years ago. Rolex now controls the manufacturing of all essential watch components, from case to movement, from dial to bracelet. The new production complex consists of two existing buildings (together 170,000 m2) and a new building of 230,000 m2,  and replaces seven separate buildings in Biel/Bienne. Now the entire production of mechanical movements is brought together under one roof.

In addition to Biel/Bienne, Rolex has three sites in Geneva. The site in Plan-les-Ouates hosts the development and manufacture of cases and bracelets, the gold foundry and the quality control for materials. The Rolex headquarter is located in Acacias: management, communications, sales and after-sales, and also research and development; moreover, here are the watches assembled from the components delivered by other sites. In Chêne-Bourg dials are developed and manufactured; jewellery and gem-setting activities are also housed there.

Karel Hubert

Karel Hubert (1949) is the founding editor of 00/24 Horloges and 00/24 WatchWorld and acts as an editorial advisor and contributor to all watch media produced at MotoMax Media.

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