Guillaume Tetu, CEO of Hautlence, announced that MELB Holding, a family business, had acquired all of the brand’s shares. Hautlence (an anagram of Neuchâtel) was established in 2004 and sells around 100 high-end watches a year, all bearing the ‘Horlogerie Suisse’ hallmark (guaranteeing that research, development, design, assembly and quality control are carried out in-house). The brand hopes to increase sales to 250 watches next year.
MELB Holding invests in luxury and medtech industries. One of its board members is Georges-Henri Meylan, the former CEO of Audemars Piguet who knows the watch world very well. MELB Holding will retain Guillaume Tetu as CEO of Hautlence and intends to reposition the brand in order to develop and open up new markets.
Karel Hubert (1949) is the founding editor of 00/24 Horloges and 00/24 WatchWorld and acts as an editorial advisor and contributor to all watch media produced at MotoMax Media.
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