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03 Dec

Swiss watch exports in October 2012: value up 13.1%

Swiss watch exports in October 2012: value up 13.1%

According to the Federation of the Swiss Watch Industry watch exports recovered in October from the downturn registered in the month before. In October 2.7 million watches were exported, 3.4% less than in the same month of 2011, but with a value of 1,995.6 million Swiss francs, an increase of 13.1%. The export value of other watch-related products was 123.3 million francs (+ 15.1%), so that the total exports in October amounted to 2,1 billion francs.

Exports to Hong Kong, the most important market by far, recovered and achieved 396.8 million francs (+ 2.7%), for a share of 18.7%. The USA is in second place, with 207.1 million francs (+ 1.1%, 9.8%). China, in third place, continued the negative trend of the previous month, with 152.9 million francs (- 12.3%, 7.2%), but this effect was more than offset by exports to Germany, Italy and Japan, which grew with 28.4, 23.0 and 31.6% to 128.3, 124.0 and 121.5 million francs, respectively.

Watches in the 200-500 francs price range achieved the steepest increase in numbers (18.1%), and watches costing more than 3000 francs recorded the steepest rise in value (17.1%). Gold and steel watches grew in equal proportions, bimetallic watches recorded a below-average increase.
For the first ten months of this year the cumulative result is 13.7% higher than in 2011.

Karel Hubert

Karel Hubert (1949) is the founding editor of 00/24 Horloges and 00/24 WatchWorld and acts as an editorial advisor and contributor to all watch media produced at MotoMax Media.

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