“This is an exciting step for us at Rolex as the fit between Formula One and our brand feels very natural and, like all great partnerships, needs little explanation,” said Gian Riccardo Marini, Chief Executive Officer of Rolex SA.
For Bernie Ecclestone, CEO of the Formula One group, “Without question Rolex is the partner of choice for a world class sporting series like Formula One. The brand’s prestige, the excellence of its watches as well as Rolex’s passionate and long-standing commitment to motor sports gives it true credibility. This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about. Rolex has incredible sporting heritage and therefore Formula One is the right place for Rolex to be.”
In its capacity as Formula 1™ Official Timekeeper and Official Timepiece, Rolex will give the time in different locations during each Grand Prix. The Rolex logo will also be positioned around the circuit and at several corners during Formula 1™ races. Rolex’s presence in Formula 1™ is due to develop over the coming seasons.
Time-honoured passion for motor sports
For Rolex, the partnership with Formula 1™ is part of a long history of close ties with motor racing and speed. The brand has been associated since the 1930s with a number of major personalities in the field, including Sir Malcolm Campbell, who broke the 300 mile per hour (483 km/h) barrier in 1935 at the wheel of his World Land Speed Record car Bluebird. Sir Malcolm was wearing a Rolex Oyster. In the late 1950s, the Swiss watchmaker became a partner of the Daytona International Speedway in Florida. In 1963, the circuit gave its name to the legendary chronograph Rolex created for racing drivers, the Cosmograph Daytona. Since the late 1960s, Rolex has counted motor racing legend Sir Jackie Stewart, one of the most celebrated Formula 1™ drivers of the last 40 years, among its family of prominent Testimonees. Sir Jackie won three Formula One World Championships™ (1969, 1971 and 1973) and 27 Grand Prix races. He is also widely recognized for his commitment to F1 driver safety during the 1970s.