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It has blue and red stripes and we want it! This titanium Classic Fusion Tour Auto Chrono was made to celebrate Hublot's first year as Tour Auto Optic 2000's official partner. This charismatic chrono in racing colors is equipped with a HUB1143 self-winding mechanical movement with date comprising 280 components.

Denim has been on a steady rise for years now and looks to be unstoppable. Jeans wear has worked its way up from being prison work wear to be used in tailor-made suits you can wear in the boardroom of a well respected Forbes 500 company. Love it or hate it, jeans are her to stay and of course Hublot has picked up on that.

While looking at the insanely pretty Ferrari F138 F1-car for the new season my mind drifted off. Hublot is now the official watch sponsor/supplier of the Scuderia and is set to be displayed on the high profile cars and drivers and also the rest of the team. That means that Felipe Massa will no longer be wearing his Richard Mille in the cockpit. But will he wear a Big Bang? And that question spurred another question; what is the ultimate F1 pilot’s watch of choice in the cockpit?

Last night in LA, Ricardo Guadalupe, CEO of Hublot, stood centre court at Staples Center to announce the new partnership between Hublot and the legendary Los Angeles Lakers. Los Angeles Lakers superstar Kobe Bryant was also present to see the new Hublot clock being unveiled. The clock is not only a symbol of the new partnership but it also indicates Hublot’s role as the Official Timekeeper of the Legendary NBA Team.

Three of the greatest names in football, Manchester United's players, Rio Ferdinand, Ashley Young and Danny Welbeck visited the Hublot Boutique in Bond Street on 20th December to lend a hand to the sales team and to welcome clients.  The purpose of the event was to raise funds, with Hublot committing to donate 10% of its December sales to the Manchester United Foundation.

Under et bogsigneringsarrangement (af min egen bog) for ikke så længe siden, bad værten af aftenens event, og indehaveren af Reeslev i Bredgade, mig om at bære et af de ure, som hans luksuriøse forretning repræsenterer. Da han kom med et Hublot, så var det ikke umiddelbart noget, der fik mit hjerte til at slå hårdere, idet jeg ikke er verdens største Hublot fan. Dette ændrede sig dog, da jeg så, hvilket Hublot, der var tale om: Big Bang Ayrton Senna 1st edition.

Recently at a local booksigning event the owner of the host and owner of Danish luxury watch and jewelry retailer Reeslev asked me to wear a watch from one of his brands while signing books. Amongst many of the brands he carry, Hublot is one of them. Even if I am not the biggest Hublot fan I could not help lusting after the first generation Big Bang Ayrton Senna with rattrapante (latter operated from the winding crown) that was strapped onto my slender wrist.

The American R&B singer Beyoncé Knowles bought the diamond-encrusted Hublot Big Bang $5 Million Dollar for her husband Jay-Z, who celebrated his 43rd birthday. We think Jay-Z is a very happy man now, because he is an avid watch collector.

With the latest Hublot Ferrari models out I realized that Hublot is seemingly having success with their collaboration with the Italian car-maker. Which is not something that could be said about neither the Panerai nor Girard-Perregaux, when they featured the prancing stallion on they dials. But why did GP or Panerai not succeed as well as Hublot seem to be doing? Well, I see three reasons.

The Swiss watch brand Hublot can currently boast a boutique opening almost every 15 days, and these continue to be at the most prestigious locations across the globe. To mark the Formula 1™ Etihad Airways Grand Prix in Abu Dhabi on the Yas Marina circuit – Hublot is the Official Watch of Formula 1™ - Abu Dhabi's second Hublot boutique was opened on 3rd November 2012. A traditional ribbon-cutting ceremony took place, attended by Jean-Claude Biver, Chairman of Hublot, and the Seddiqi family, long-standing partners and friends of the brand in the UAE.