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Opinions are like onions, but we really don’t have a clue why. All we know is that our editors all have their own personal view at watches, brands and the industry. In our Timegeeks section you find personal insights, melancholic recollections and other random thoughts and opinons.

‘Hashtags & Watches’ – an Instagram romance


Remember the days when you and your better half would spend hours sorting out your printed memories and keeping them in self-adhesive photo-albums? That probably has been a while, eh? Now you slide through each of your iPhones or share a snapshot on Facebook and Instagram, never even considering if you should get a print copy of your selfie number 300 this week alone. The reason why I am creating this scenario is basically because I want to tell you about my sixth book on watches which is called ‘Hashtags & Watches’.

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No logo needed for true luxury


Recently, it has been said and read that products that flash the makers' logo in big fonts and repeatedly on their products ​are facing a grim future. A new generation of influential shoppers seem​s​ to have had enough walking around like ​human billboards - which for certain brands sounds like bad news. But not for the makers of ​really iconic products. The Hermès Birken bag is easily recognized metres away, but would anyone recognise a Louis Vuitton bag without the LV-logos plastered all over it?

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Britta Rossander: on display


Work on the 0024 European Watch of the Year Awards 2015 is starting to come together and the event will be held in Sweden for the first time. This will take on magnificent proportions in conjunction with the Watchout Event at the Grand Hotel in Stockholm, which is being arranged by Nymans Ur 1851 at the beginning of October.

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Kristian Haagen: Smartwatch vibes


This is where the traditional watchmakers should fear the smart watch incursion: it just might remain on our wrists, the right one. Or heaven forbid, promoted to the left-hand wrist if you do not speed up the after sales services and also keep the bill at a reasonable level.

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Lex Stolk: Watchspotting


Watchspotting is my thing and I do it all the time and wherever I am. When I'm watching TV - I spot Charlie Sheen wearing a Patek Philippe in a repeat of Two and a Half Man and I find myself chuckling, not at the corny jokes but because of the fact that I'm spotting a Patek - when I'm eating in a restaurant - to the serious displeasure of my dinner companion who is feeling neglected - when I'm on a plane - the fellow passenger can feel eyes on him, but strangely enough on his wrist rather than the back of his neck.

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Kristian Haagen: Thoughts about the poor


Recently, I read an interview with Karl Lagerfeld in Monocle. In it, he tells Tyler Brûlé that, in terms of what he does for Chanel, he “does not work with the poor”. Lagerfeld, being a prominent fashion designer, is, of course, talking about the fashion industry. However, it could easily be a quote from a high-end Swiss watch manufacturing CEO, seeing as the costs in the Swiss watch industry are very high, causing the watches to become pretty pricy themselves.

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