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Retrospective

Retrospective

Looking back at the iconic Rado DiaStar 1970 – 1980

rado-diastar-advertising-campaign
Nothing feels quite as ‘Seventies’ as an old advertisement for luxury products in a German magazine. The feel of a ‘Krimi’, a TV crime show, set in the wealthier areas of a city like Munich. The young wife of an art dealer is found dead behind the wheel of her Maserati Merak, a gold Rado DiaStar on her lifeless wrist. Not a watch given to her by her husband, but by the tennis coach who also wears a gold DiaStar … So, the DiaStar.
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Retrospective

In retrospective: the legendary Rolex Oyster

rolex-oyster-advertising-campaign-featuring-sir-malcolm-campbell
0024 WatchWorld looks back to the past, when innovative watches were being created that proved to have great influence on the development of the watch industry. We follow the trail of these milestones by reminiscing with the use of old advertising campaigns. In this twelfth episode we would like to take you back to 1935, when Sir Malcolm Campbell was setting speed records in his Bluebird, wearing a Rolex Oyster on his wrist.
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