Watch of the Year 2016
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Tag Archives: Rolex

In retrospective: the Rolex Oyster 1935

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0024 WatchWorld looks back to the past, when innovative watches were being created that proved to have great influence on the development of the watch industry. We follow the trail of these milestones by reminiscing with the use of old advertising campaigns. In this twelfth episode we would like to take you back to 1935, when Sir Malcolm Campbell was setting speed records in his Bluebird, wearing a Rolex Oyster on his wrist.

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A ‘Daytona’ at Laguna Seca

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For four days the spectacular Laguna Seca race track in the American State of California was the stage where ferocious racing cars from different eras did battle. During the Rolex Monterey Motorsports Reunion, part of the Monterey Classic Car Week, 500 historic racing cars could be seen in action in their natural environment: the race track.

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Rolex Air-King or Tudor Heritage Black Bay?

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With the introduction of the Heritage Black Bay in 2012 Tudor hit the bull's-eye. In one fell swoop the sister brand of the mighty Rolex stopped being a producer of wallflowers and instead became the manufacturer of a desirable diver’s watch that captured all eyes. All the commotion surrounding Tudor drew away attention from the stoically operating Rolex. Has Tudor become cooler than Rolex?

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Visiting the Rolex headquarters: report from the Oyster

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It's a lot easier to obtain a visa for North Korea than to book a fully organised trip to the head office and production facilities of Rolex. Even more, you can't actually organise this trip yourself; only when it pleases Rolex will the gates be opened and outsiders admitted. Rolex was recently disposed to invite 0024 for a revealing look at the tightly closed world of the Oyster.

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Rolex Oyster Perpetual Datejust Pearlmaster 39

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Rolex is clearly out to dazzle the onlooker with the exceptional version of the Rolex Oyster Perpetual Datejust Pearlmaster in the new 39mm size. This watch combines the watchmaking skills of Rolex with the charm of gold and coloured gemstones. The bezel, set with pink, green and orange sapphires, is a true piece of art that surrounds a coloured dial.

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Do you choose a watch for life?

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And suddenly there was the question that arose during a discussion with a befriended watch journalist. That intriguing thought and consideration: do you select a watch the same way you choose a life partner? That choice may be conscious or subconscious. It may be based on the head or the heart. In the blink of an eye or after careful deliberation, but the question remains the same.

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No logo needed for true luxury

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Recently, it has been said and read that products that flash the makers' logo in big fonts and repeatedly on their products ​are facing a grim future. A new generation of influential shoppers seem​s​ to have had enough walking around like ​human billboards - which for certain brands sounds like bad news. But not for the makers of ​really iconic products. The Hermès Birken bag is easily recognized metres away, but would anyone recognise a Louis Vuitton bag without the LV-logos plastered all over it?

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