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Tag Archives: Rolex

Visiting the Rolex headquarters: report from the Oyster


It's a lot easier to obtain a visa for North Korea than to book a fully organised trip to the head office and production facilities of Rolex. Even more, you can't actually organise this trip yourself; only when it pleases Rolex will the gates be opened and outsiders admitted. Rolex was recently disposed to invite 0024 for a revealing look at the tightly closed world of the Oyster.

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Rolex Oyster Perpetual Datejust Pearlmaster 39


Rolex is clearly out to dazzle the onlooker with the exceptional version of the Rolex Oyster Perpetual Datejust Pearlmaster in the new 39mm size. This watch combines the watchmaking skills of Rolex with the charm of gold and coloured gemstones. The bezel, set with pink, green and orange sapphires, is a true piece of art that surrounds a coloured dial.

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Do you choose a watch for life?


And suddenly there was the question that arose during a discussion with a befriended watch journalist. That intriguing thought and consideration: do you select a watch the same way you choose a life partner? That choice may be conscious or subconscious. It may be based on the head or the heart. In the blink of an eye or after careful deliberation, but the question remains the same.

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No logo needed for true luxury


Recently, it has been said and read that products that flash the makers' logo in big fonts and repeatedly on their products ​are facing a grim future. A new generation of influential shoppers seem​s​ to have had enough walking around like ​human billboards - which for certain brands sounds like bad news. But not for the makers of ​really iconic products. The Hermès Birken bag is easily recognized metres away, but would anyone recognise a Louis Vuitton bag without the LV-logos plastered all over it?

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Rolex Day-Date 40: small President

Rolex Day-Date 40: small President

The crowning glory of the Rolex collection has always been the Day-Date. If there were such a thing as a Most Coveted Watch of All Times Competition the platinum version of this model would most likely take first place. Actually, the term ‘crowning glory’ is not entirely accurate because the Day-Date is blessed with the iconic nickname of ‘Presidents’ watch’.

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Lex Stolk: Watchspotting


Watchspotting is my thing and I do it all the time and wherever I am. When I'm watching TV - I spot Charlie Sheen wearing a Patek Philippe in a repeat of Two and a Half Man and I find myself chuckling, not at the corny jokes but because of the fact that I'm spotting a Patek - when I'm eating in a restaurant - to the serious displeasure of my dinner companion who is feeling neglected - when I'm on a plane - the fellow passenger can feel eyes on him, but strangely enough on his wrist rather than the back of his neck.

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It’s official: Jean-Frédérique Dufour starts as Rolex’ CEO!


On the 7th of May the Board of Directors of Rolex finally made the long awaited announcement: On June 17th (the day Rolex holds their Ordinary General Assembly) Jean-Frédéric Dufour will take office as the new Chief Executive Officer. Everybody knew that already but now it's official. Dufour's predecessor Gian Riccardo Marini, will be appointed to the Board of the company. To both gentlemen we say: Good luck and congratulations!

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