Read our magazine
Home l Timegeeks

Timegeeks

Opinions are like onions, but we really don’t have a clue why. All we know is that our editors all have their own personal view at watches, brands and the industry. In our Timegeeks section you find personal insights, melancholic recollections and other random thoughts and opinons.

When old is the new new

when-old-is-the-new-new-rolex-ref-4113

I guess you have heard it already. The Swiss watch exports are suffering. Hong Kong and Macau are paralyzed and the Swiss manufacturers are stunned by export numbers that are as low as they were in midst of the financial crisis in 2009. The novelties on offer at Basel World 2016 did reflect on the slump and several of the luxury watch brands offered more steel watches that before. Often with complications which we have seen before only in precious metal, but at a much lower price due to the metal that is en vogue these challenging days.

Read More »

Primary colours, primal love

LM 1 Silberstein

Let’s go back to the late 1980s when Frenchman Alain Silberstein decides to give up his job as an interior designer to start his own watch brand together with his wife, Sylvie. Silberstein’s watches are like birds of paradise among sparrows. Primary colours and clear geometric shapes, that reflect some of the Bauhaus philosophy as well, are the foundation of his watches. In-your-face watches that you either love or hate.

Read More »

Haute horlogerie feminization

Feminization of haute horlogerie

Within the IWC brand - with a largely male-dominated customer base - there was some surprise at the success of the mid-sized Portofino model on its release. Women adored the watch, and sales climbed rapidly. This year was the turn of a mid-sized pilot's watch, the advertising video showing a professional female wrist in amongst the uniformed pilots. The brand’s conventional collections have featured many models with a very feminine design, which was carefully emphasized in their presentations.

Read More »

Value for money whirlwind initiated by TAG Heuer?

Heuer-02T Tourbillon

With its Heuer-02T Tourbillon, TAG Heuer makes the statement that for many years now everyone has been paying far too much for a tourbillon - not that 40,000 euro is a sinecure - and that building such a complication isn't as hard as it is purported to be. TAG Heuer puts the tourbillon under bright fluorescents instead of giving it flattering atmospheric lighting and soon everyone will be awake; wide awake. And then? Then I want a minute repeater for under 10,000 euro

Read More »

‘Hashtags & Watches’ – an Instagram romance

Hashtags-and-Watches-an-Instagram-romance

Remember the days when you and your better half would spend hours sorting out your printed memories and keeping them in self-adhesive photo-albums? That probably has been a while, eh? Now you slide through each of your iPhones or share a snapshot on Facebook and Instagram, never even considering if you should get a print copy of your selfie number 300 this week alone. The reason why I am creating this scenario is basically because I want to tell you about my sixth book on watches which is called ‘Hashtags & Watches’.

Read More »

No logo needed for true luxury

No-logo-needed-for-true-luxury

Recently, it has been said and read that products that flash the makers' logo in big fonts and repeatedly on their products ​are facing a grim future. A new generation of influential shoppers seem​s​ to have had enough walking around like ​human billboards - which for certain brands sounds like bad news. But not for the makers of ​really iconic products. The Hermès Birken bag is easily recognized metres away, but would anyone recognise a Louis Vuitton bag without the LV-logos plastered all over it?

Read More »