This past January H. Moser & Cie. entered the smart watch debate with a dumb watch. Dumb as in: not linked to a smart phone and/or app. Quite a smart mechanism, nonetheless, because the movement that is manufactured in Schaffhausen works fully autonomously and with great accuracy; even in places where batteries can’t be charged.
Moser wanted to make a statement with the Swiss Alp Watch: “We won’t deviate from our course; we remain true to the watchmaking tradition. That is what we do, and we’re good at it.” The watch that reinforced the message was a model that, with respect to name an appearance, borrowed heavily from the Apple Watch and that generated polarising reactions; for or against, there were no other flavours. Now there’s an update, the Swiss Alp Watch S. The update in question being the smoky-blue dial. The 38.2mm x 44mm white gold case remains the same and neither have there been any changes to the manually wound manufacture HMC 324 movement with 4-day power reserve, specially shaped Moser cog wheels and easy-to-exchange Moser escapement. Apple couldn’t get away with that.