Breitling celebrates partnership with Norton
Breitling’s passion for speed does not only include the world of aviation or fine automobiles – through Bentley – but also includes the world of motorcycles. The brand has a partnership with Norton, a British motorcycle manufacturer which was founded in 1898 in Birmingham. Just as Breitling did, Norton also rapidly became one of the benchmarks in its industry, already building its own engines in 1908. Next to winning a nearly endless array of TT races, Norton is also well known for making their ‘Dominator’ model, introduced shortly after WWII.
Breitling captures the spirit of Norton in one of the Premier Chronographs. The 42mm case makes for a clearly legible dial, and the chronograph pushers can even be operated when wearing gloves. Inside we find Breitling’s automatic manufacture calibre B01. Unique for a chronograph that isn’t meant for diving is the water resistance of this watch, which is a generous 100 meters. It fits in with the overall robustness of the watch that is capable of handling life in the fast lane, for sure.
Breitling chose to make the connection with Norton mainly through the design and use of colour, but on the left side of the case we also find the logo of the motorcycle manufacturer engraved on a small plate. The transparent case back also features this distinctive image. The watch is available both on a strap as well as on a stainless steel bracelet, both giving this Breitling Premier B01 Chronograph 42 Norton Edition a personality of its own!