Watch this trend: the cushion shaped case
With SIHH behind us and big fairs like BaselWorld coming up, we gain more insight in the watch trends for 2016/2017. Blue and brown are still the most used colors in many watch collections, so that’s no news. But what we do see more often, are cushion shaped cases. These square cases with rounded angles are very masculine because of their size, but refined at the same time.
Cartier introduced the Drive the Cartier this year. A brand new 40 mm cushion shaped wristwatch – buth rounded, wide an thin – that is inspired by a vintage automotive. Piaget also brought a new timepiece on the market that has a cushion-ish shaped case as well: the Piaget Emperador Coussin XL 700P. And diamond house Backes & Strauss comes with the Berkeley Emperor Brilliant Tourbillon. This is the first watch of the brand crafted with a special hand-winding skeleton tourbillon movement – which houses in a trendy diamond-set cushion shaped case of course.
Panerai Radiomir 1940 3 Days Acciaio
Panerai have been launching watches with cushion shaped cases for years – they maybe even set the trend – and could not stay behind this year. The in Firenze housed brand brings a few timepieces with this shape on the market. One of them is the Panerai Radiomir 1940 3 Days Acciaio with a special chocolate dial. The Galet Square collection from Laurent Ferrier is known for its square leaning towards cushion shape cases, and this year a new timepiece is added to this family: the Galet Square Boréal. The brand could have waited with the launch of this brand new addition to its collection, but propably decided to repond to the trend right away.
And for what we have heard, Anonimo, Chris Claire and Nomos will be introducing cushion shaped watches at BaselWorld. We will have to wait and see, but I’m pretty sure this trend will continue for a while.