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Frederique Constant Takes Ladies Seriously With New Ladies Automatic

It might come because of its name, but Frederique Constant has always had a keen eye for its female clientele. In the relatively young history of the brand, many impressive ladies watches have been introduced, and they continue this tradition with the new Ladies Automatic.

As the name already indicates is this watch fitted with an automatic movement, which can not only be admired from the back, but also from the front. The watch shows its ‘heartbeat’ to a cut-out in the dial in the shape of two hearts. The luscious dial has a stunning sunray decoration that shows a lovely play of light, which is even further enhanced by the diamonds used as hour markers. With a diameter of 36mm, the watch had a modern size, yet without losing its elegance, also thanks to the fluid design of the case.

Frederique Constant introduced the watch together with brand ambassador Gwyneth Paltrow. Apart from launching the new Ladies Automatic, they also wanted to make an impact on a larger scale and donated $50.000,- to DonorsChoose.org to support education and sports for underprivileged children in the USA, a charity of Paltrow’s choice. Additionally, for each Ladies Automatic sold an additional $50,- will be donated as well.

 

Tags : Frédérique Constant
0024 Editorial Team

The author 0024 Editorial Team

When we started publishing our first high-end watch magazine in 1999, we had only one intention: increasing the popularity of high-quality mechanical watches. Now, many years later, this has not changed at all. In 2017 we have reinvented ourselves to serve our readers in a different and better way. Starting in 2017, the new 0024 is again better equipped to interact with the changing world of high-end watches. The new 0024 HORLOGES magazine (written in Dutch) will be at least a 200 pager: that’s twice the volume of our magazine in the old days.