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How the Breitling booth at Baselworld was built

Extended on a surface of more than 500 square meters and a height of 10 meters, the three external sides of the U-shaped Breitling booth make it appear like a massive golden monolith stone (pietra dorata). It is the only booth on four levels, including numerous spaces around the central core, such as 56 offices, two press rooms, an aquarium, a restaurant and a bar.

Tags : BaselWorld 2017Breitling
Lex Stolk

The author Lex Stolk

Lex Stolk studied Journalism in Utrecht and it was during his time as a student he developed a passion for mechanical watches. He has spent his entire career in the publishing industry working for a wide range of publications before entering the watch world professionally seven years ago. His work for several watch publications made it possible for him to combine his love for both watches and magazines.