Launch of the Ace x NOMOS Limited Edition ‘100 Years of De Stijl’ at the Mondriaanhuis in Amersfoort
The Ben Joseph Family, owners of Ace Jewelers, are not only watch lovers, but art lovers too. With the 100th anniversary of De Stijl in 2017, it was the perfect opportunity to combine the passion for art and watchmaking. Nomos’ clean and form-follows-function design ethos gave Ace the perfect canvas to complete this project. The ‘Ace x Nomos 100 Years De Stijl’ timepiece is limited to 100 numbered pieces worldwide.
The Ace x Nomos 100 Years De Stijl Limited Edition watch features a white silver-plated dial fitted inside a 38mm stainless steel Orion case. The hour markers are an ode to De Stijl: each features a different length and line weight, as if they were taken straight off Mondriaan’s Composition with Lines or Rietveld’s Red & Blue chair. The result is a surprising and utterly asymmetrical composition of lines, squares and rectangles. Every single hour marker is unique, and therefore also representative of the uniqueness of each passing moment. Time is indicated through a set of deep black pencil hands. While the dial is completely monochrome, the primary colors that De Stijl is famous for are found in the NOMOS’ hand-wound Alpha movement. It features blued screws, red synthetic rubies, and a yellow balance wheel, which can be seen through the sapphire crystal caseback. The timepiece for art lovers and watch lovers a like is delivered on a black Horween Genuine Shell Cordovan strap.
De Stijl (Dutch for The Style) is one of the Netherland’s most influential modern art. Founded in 1917 and also known as Neoplasticism, it did away with natural form and color in favor of the abstraction of both. Among the best-known members are Theo van Doesburg, Piet Mondriaan and Gerrit Rietveld, who’s work can be found in world renowned museums and private art collections.
Launch Party at the Mondriaanhuis
Please join Ace Jewelers on September 14th at the launch of the Ace x NOMOS Limited Edition ‘100 Years of De Stijl’ at the Mondriaanhuis in Amersfoort! From 18.00-21.00 hours, come enjoy a free private tour of the Mondriaanhuis to learn the history of De Stijl at Mondriaan’s birthplace. There is a spectacular 3D light installation that is not to be missed.
Day: Thursday September 14th
Time: van 18:00 tot 21:00
Location: Mondriaanhuis Amersfoort, Kortegracht 11, 3811 KG Amersfoort
Tickets: for ticket information visit the Ace Jewelers Facebook page