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Model of the Year Bella Hadid is TAG Heuer’s new ambassador

Bella Hadid is TAG Heuer's new ambassador

Does Bella Hadid really need any introduction? Last year was a banner year for the young American top model who will be the new female face of luxury Swiss watch brand TAG Heuer.

Voted “Model of the Year” in December 2016, this fashion icon had the fastest growing fan-base of followers on social media networks in 2016; now a rising star in the world of fashion, she is handling the demands of her extraordinary lifestyle and stratospheric fame with poise and maturity.

10 million followers on social media

Bella Hadid is TAG Heuer's new ambassadorShe knows exactly what she wants, what she likes, and what she wants to achieve. At the tender age of 20, beautiful Bella has chosen to work with TAG Heuer; this is not just an opportunity for the luxury Swiss watch brand to welcome a fresh, young face, but also for the model to collaborate on projects which relate directly to one of her favourite hobbies: photography. With 10 million followers on social media, she has learnt how to express herself through images, sometimes light and subtle, sometimes profound and mysterious, but always with a clear artistic sense which is deeply personal. She speaks the language of the Millennials, the generation with whom the Swiss watch brand is currently reconnecting, driven by its CEO Jean-Claude Biver, also Chairman of the Watch Division of LVMH Group.

 

Tags : Bella HadidJean-Claude BiverTAG Heuer
Lex Stolk

The author Lex Stolk

Lex Stolk studied Journalism in Utrecht and it was during his time as a student he developed a passion for mechanical watches. He has spent his entire career in the publishing industry working for a wide range of publications before entering the watch world professionally seven years ago. His work for several watch publications made it possible for him to combine his love for both watches and magazines.