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The New Chapter Of Cartier’s Timeless Santos

For aviation pioneer Alberto Santos-Dumont a pocket watch was not at all handy, but fortunately, he could count on his friend Louis Cartier to solve this, by creating the very first men’s wristwatch of the brand. After more than a century the model is still around, and recently Cartier released a new version of its icon during this year’s edition of the SIHH.

Santos de Cartier (© Cartier - Matthew-Brookes)
Santos de Cartier (© Cartier – Matthew-Brookes)

While the first Santos de Cartiers where fitted with a strap it was the bracelet that made the watch such an icon in the 1980’s. For the new Santos, you actually get both, which can be changed in a matter of seconds thanks to the patented Cartier QuickSwitch system. With its redesigned bezel the Santos is once again an eye-catcher, and now one powered by true manufacture caliber, the automatic 1847 MC, a first for the mainstream collection.

Today’s Santos de Cartier owners are not aviation pioneers anymore, but sophisticated men, who are not afraid to do something daring. That’s why Jake Gyllenhaal, best known for his roles in “Brokeback Mountain” and “Nocturnal Animals”, was recently named face of the Santos de Cartier watch.

Tags : Cartier
0024 Editorial Team

The author 0024 Editorial Team

When we started publishing our first high-end watch magazine in 1999, we had only one intention: increasing the popularity of high-quality mechanical watches. Now, many years later, this has not changed at all. In 2017 we have reinvented ourselves to serve our readers in a different and better way. Starting in 2017, the new 0024 is again better equipped to interact with the changing world of high-end watches. The new 0024 HORLOGES magazine (written in Dutch) will be at least a 200 pager: that’s twice the volume of our magazine in the old days.