Heritage is everything when you are a Swiss watch brand. Most established watch brands have a company museum as well as a restoration department for their old watches, and so does Longines.
Well known as loyal partner of the iconic Mille Miglia, each year Chopard produces a limited edition for the only street race on the planet where policemen give you thumbs up for speeding on public roads!
After 19 years of sophisticated fine-tuning Chanel reveals its legendary J12 in a completely revamped design. It is easy to bridge to a certain German iconic car sample, but evolution is way more complicated compared to revolution.
The Pangaea Day-Date is one of Meistersinger's most popular models and for good reason. Its single hand layout is combined with a day and date indication, cleverly integrated into the dial. At Baselworld the brand introduced two new color combinations, both subtle yet enticing.
The original GMT Master II on Oyster bracelet is all of a sudden a collectors item! From now on the highly popular BLNR (BlueNoir) is only available on the Jubilee bracelet, and no, you cannot change the two among eachother, sorry!
Richard Mille RM 07-03 Automatic Marshmallow For Richard Mille this is the last year to join the SIHH. Their reason for this is so good that it almost sounds arrogant: they just do not need the SIHH anymore. Richard Mille is already struggling to offer some variety in models to
Jaeger-LeCoultre is another brand that just does what they do best: making complicated watches with a beautiful finish and attention to detail. They demonstrate this with the Master Grande Tradition Gyrotourbillon Westminster Perpétuel, a new member of the famous Hybris Mechanica family. This watch stands out with its multi-axis tourbillon, perpetual calendar and minute repeater with Westminster percussion.
The time when sports watches were big enough to hold your coffee cup is over now and at Cartier they even go one step further: men can be elegant again. At the SIHH Cartier launched the brand new Santos Chronograph of which the complication is operated with a button on the left side of the case, as well as with the crown itself.
We are happy to have discovered serious innovations during the SIHH. After the Lamborghini presentation by Roger Dubuis (“Ehm …yes! We have developed one watch, that costs 1,063,000 euros and has already been sold”) and another 14 references at IWC, bringing the total to 171, Vacheron Constantin comes with a really useful piece of technology.
Montblanc is starting to gain momentum with their new strategy, cleverly scaling their products at different levels and also giving Minerva a more prominent place.