It is no secret that Oris is working hard on building its future. They do that not only by extending their current collection but also by launching boutiques in which clients can really emerge themselves in the world of Oris. The latest one just opened up at Rokin 48, in the heart of Amsterdam.
When people enter the boutique, they will be surrounded by images of woodland, which takes them to the Waldenburg Valley and the picturesque town of Hölstein, the birthplace of any Oris. While you would expect a boutique to be all about selling watches, Oris took a different and far more innovative approach.
The boutique in Amsterdam also features the Oris Bar and Oris Lounge concepts. This allows people to come in and enjoy a fresh cup of coffee or a beer and take in all that Oris has to offer in a leisurely way. While this is nice for the customers, it also gives Oris an opportunity to give people a more in-depth look at their history. Part of the current collection is displayed on a workbench, allowing visitors to interact with the different models and try them on their wrist. This makes the new Oris boutique a must-visit for any watch enthusiast who is enjoying some time in Amsterdam!