When you start a new job getting yourself a watch to mark the occasion is a nice way to celebrate. When you get yourself a Richard Mille it might be the event of the century itself. American Haas F1 Team will make its debut in the FIA Formula One World Championship this season and Richard Mille will be on the rookies’ side. What a way to start a new career.
Haas F1 Team is both a new and a historical team in this year’s championship. The team that has a long history in motor racing will become the first American-led Formula One team in 30 years. Of course Richard Mille itself has a deeply rooted love for racing but the partnership with Haas F1 Team is a mainly strategic one for the brand Richard Mille, as America is a key market for the company. The combination of technology and performance associated with their timepiece makes Formula One and Haas F1 Team perfect fits for the luxury brand. Richard Mille, Chairman & CEO Richard Mille Horometrie SA, said “Haas F1 Team is entering the world of F1, building on its years of experience at the top level of NASCAR. We enjoy working with passionate people like Haas who are prepared for new adventures and break the mold of the expected, much in the same way our brand is always extending into new and exciting adventures in watchmaking. It’s also very important for us to continue our support for our partner, Romain Grosjean.”
Haas F1 Team will make its official debut March 20th in the season-opening Australian Grand Prix in Melbourne with drivers Romain Grosjean and Esteban Gutiérrez. Grosjean has considerable history with Richard Mille, having served as its brand ambassador since 2014. With an intense passion for timepieces, Grosjean has helped develop an outstanding collection of calibers for Richard Mille, combining titanium and NTPT (North Thin Ply Technology) carbon, which was originally developed for the sails of racing yachts before rapidly spreading to aeronautics and Formula One.