SevenFriday’s fourth generation is called Q
Nouvelle horlogerie at a fraction of the price. The success of SevenFriday started on the Internet, conquered the ‘real’ world of physical stores and has now become a concept that is imitated, with the use of a sound Japanese mechanical movement surrounded by a case that corresponds aesthetically with brands like MB&F, HYT, Urwerk and a number of other innovative maisons in the highest segment of the new watch wave. SevenFriday is now on its fourth wave of new models: the Q-series.

