SIHH news – Cartier Masculinity
Cartier anticipate e-commerce sales by its do-it-yourself-at-home bracelet
The new Santos
Alberto Santos Dumont was legendary for his innovative and creative thinking and his friendship with Cartier.
Therefore the the new Santos with his name on the model most be an instant success. And we can asure it will!
Ahead of the e-commerce era were you want to receive your watch at home instead of visiting empty shopping streets and skyhigh parking rates, Cartier invented a super smart bracelet system. Without any knowledge of watchmaking or tools you can size the bracelet for your own wrist. You can easily change the leather strap for a metal (or gold…) bracelet with the QuickSwitch system without visiting any service center.
Besides this new system, the watch is completely revamped, it makes the previous Santos looking old, without loosing its heritage. Actually like Porsches 911, evolution and constant shaping instead of revolution. What’s new on this series is a stunning skeleton watch in STEEL!! Never don before @ Cartier. It makes a classic looking watch al of a sudden a high watchmaking piece without showing off. Real French understatement!