close
News

SIHH news – Cartier Masculinity

Santos de Cartier Skeleton watch
Santos de Cartier Skeleton watch

Cartier anticipate e-commerce sales by its do-it-yourself-at-home bracelet

The new Santos

Santos de Cartier pink gold
Santos de Cartier pink gold

Alberto Santos Dumont was legendary for his innovative and creative thinking and his friendship with Cartier.
Therefore the the new Santos with his name on the model most be an instant success. And we can asure it will!

Ahead of the e-commerce era were you want to receive your watch at home instead of visiting empty shopping streets and skyhigh parking rates, Cartier invented a super smart bracelet system. Without any knowledge of watchmaking or tools you can size the bracelet for your own wrist. You can easily change the leather strap for a metal (or gold…) bracelet with the QuickSwitch system without visiting any service center.

Besides this new system, the watch is completely revamped, it makes the previous Santos looking old, without loosing its heritage. Actually like Porsches 911, evolution and constant shaping instead of revolution. What’s new on this series is a stunning skeleton watch in STEEL!! Never don before @ Cartier. It makes a classic looking watch al of a sudden a high watchmaking piece without showing off. Real French understatement!

Tags : CartierSIHH 2018
0024 Editorial Team

The author 0024 Editorial Team

When we started publishing our first high-end watch magazine in 1999, we had only one intention: increasing the popularity of high-quality mechanical watches. Now, many years later, this has not changed at all. In 2017 we have reinvented ourselves to serve our readers in a different and better way. Starting in 2017, the new 0024 is again better equipped to interact with the changing world of high-end watches. The new 0024 HORLOGES magazine (written in Dutch) will be at least a 200 pager: that’s twice the volume of our magazine in the old days.