Swiss Mad Watch by H. Moser & Cie is 100% pure Swissness
Swiss Made has always been a strong symbol but unclear legislation led to Swiss Made products that were not that Swiss when closer inspected. The new Swissness law that is active in 2017 stipulates that 60% of a watch’s total value must be Swiss. But H. Moser & Cie. thinks only 100% is good enough to be Swiss Made.
We are no longer ‘Swiss Made’, but we are Swiss. 100% Swiss in the case of the Swiss Mad Watch, and over 95% Swiss for all of our other models, because only the straps are made abroad as alligators do not seem to appreciate the fresh air by the Rhine Falls in Switzerland
In response to new legislation on the Swiss Made ordinance for watches, H. Moser & Cie. launched the Swiss Mad Watch. More than a watch, the Swiss Mad Watch is a symbol: it is 100% Swiss, it embodies the greatest strength of Swiss Haute Horlogerie and all that is truly of value, encapsulated in a label worthy of this name. The Venturer Swiss Mad model shares in the spirit of the Swiss Mad Watch. It features the same design, with the exception of its white gold case, one of the exceptional component parts in an H. Moser & Cie. watch which does not originate from but is nevertheless produced in Switzerland.
With its Swiss Mad Watch and the Venturer Swiss Mad model, H. Moser & Cie. is highlighting the weakness in the Swiss Made legislation for watches. Its message is simple but powerful: no to Swiss Made, yes to Swissness. H. Moser & Cie. has decided to remove the Swiss Made label from the dial of all new watches created from 2017 onwards. This is a bold strategy which once again proves that Edouard Meylan, CEO of H. Moser & Cie., is not interested in half-measures: “We are no longer ‘Swiss Made’, but we are Swiss. 100% Swiss in the case of the Swiss Mad Watch, and over 95% Swiss for all of our other models, because only the straps are made abroad as alligators do not seem to appreciate the fresh air by the Rhine Falls in Switzerland.”
100% Swiss beating heart
The hand-wound HMC 327 Manufacture calibre is the ‘100% Swiss’ beating heart of this watch. Visible through the sapphire case-back, the movement has a power reserve of at least 3 days which is shown in an indicator on the reverse side of the watch. The Venturer Swiss Mad is available in a limited edition of 50 pieces.