TAG Heuer Connected Modular 45: build your own
A smartwatch that turns into a mechanical watch and back again. The TAG Heuer Connected Modular 45 uses a connected module which is interchangeable with a mechanical module – 3 hands or even a haute horlogerie Chronograph Tourbillon COSC certified!
TAG Heuer’s Connected Modular 45 is like a kit watch. The smartwatch module is interchangeable with a mechanical one and also the lugs, strap and buckle can be adapted to one’s taste. This can be tailored to suit your mood, personality and/or outfit. The Connected Modular 45 is a genuine Swiss luxury watch engineered in collaboration with Intel: water-resistant to 50 meters, it features GPS, an NFC sensor for payments, a high definition AMOLED screen and a wide selection of 30 dials, all retaining TAG Heuer’s identity, some of which are inspired by historical pieces such as the famous panda dial, drawing on the brand’s great heritage. Google’s Android Wear 2.0 and the new TAG Heuer Companion app improve the software experience and keep you connected with the people and information that you care about most. Digitally smart are functions such as a built-in GPS, a NFC chip so you can make contactless payments and the Android PayTM app – means you can use your watch to pay directly at enabled points of sale. Only high-quality materials have been used to build the watch, such as titanium, ceramic and rose gold.
Swiss Made smart
The TAG Heuer Connected Modular 45 has been designed and engineered in the pure Swiss watchmaking tradition. Just like the brand’s mechanical chronographs, the Connected Modular 45 has been designed, developed, and assembled in the TAG Heuer Manufacture, in La Chaux-de-Fonds in Switzerland, in the same spirit and with the same high standards as a luxury product with Swiss Made quality. The same techniques, the same meticulous finish, the same attention to the minutest detail, the same exacting standards. This Swiss rigour and accuracy, this watchmaking expertise has earned it the “Swiss Made” label, the guarantee of the highest standards of Swiss quality. Let’s make things clear, the connected watch is first and foremost a Carrera model, not a stand-alone watch. Measuring a firm 45 mm in diameter, the design of the TAG Heuer Connected Modular is primarily that of a genuine watch whose lugs, strap, buckle and, in particular, case – its central module – are interchangeable elements. Made from satin or polished grade 5 titanium, or plated with 18K 5N rose gold, or in black ceramic, with or without diamonds: after choosing a watch from the 56 different versions available from its launch. For the choice of strap alone, there are no fewer than 18 references available, made from rubber, natural leather or anthracite grey leather, titanium or ceramic.
You can complete your connected module by purchasing a Swiss mechanical movement module such as a 3 hands Calibre 5, or the manufacture chronometer precise chronograph Tourbillon Heuer 02-T, with a titanium and carbon case. The TAG Heuer Connected Modular 45 is on sale from 1,600 euro. A Deluxe box set including a connected watch (in grade 5 titanium, with titanium lugs and brown natural leather strap), complete with the prestigious COSC-certified chronograph Heuer-02T tourbillon mechanical module, plus an additional black rubber strap is available for a total price of 16,650 euro.