TAG Heuer pays tribute to Muhammad Ali, hosting a charity event attended by Lonnie Ali, well-known personalities from the world of boxing including those who fought Ali, George Chuvalo, Earnie Shavers, and fighters who were inspired by him, Evander Holyfield, Roberto Durán and Julio César Chávez González.
TAG Heuer family, ambassadors Tom Brady, Henrik Lundqvist, and Iris Apfel, a friend of the brand, were also present at the tribute. The event was co-hosted by Paul “Magic Man” Malignaggi in the famous Gleason’s Gym in DUMBO, Brooklyn where Muhammad Ali trained in the presence of its owner and manager, Bruce Silverglade. A speech from Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Watch Division, and organiser of this charity event, who met Muhammad Ali four years ago. The unique commemorative timepiece from TAG Heuer, was presented by The Muhammad Ali Center with a pair of autographed boxing gloves that were auctioned at the event. All proceeds have gone to The Muhammad Ali Center (Louisville, KY). “Tribute to Muhammad Ali,” a collection of special edition steel timepieces, was also unveiled at the event – inspired by the famous TAG Heuer Ring-Master watch currently on display in the TAG Heuer museum.
Photos: 2016 Getty Images