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Chopard Launches New Brand Signature and Advertising Campaign

Chopard has announced a refocus on their communication to better reflect and highlight their core values in these modern times. Their new slogan is now: 'The Artisan of Emotions since 1860'. This phrase highlights not only the long history of the brand but also that they value craftsmanship in all its varieties as well as the understanding that the products that they offer are driven by emotions.
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Pens and watches from a parallel world Part 2

Pens and watches go hand-in-hand. Lovers of (fountain) pens and watches have an introverted yet strong common bond. After all, sophisticated and highly competent artisanal quality forges a bond. We present you a story in two parts about the parallel world of pens and watches. Yesterday Part 1, today Part 2. Below is a selection of watch brands that couldn't resist the temptation of the traditional writing tool.
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When watches resemble cars: Part II

Yesterday Part 1 of our insight report, today part II. People who like cars generally like watches and vice versa. The flowing simple design of a Ferrari 250 GTO can bring a car aficionado to tears. Same goes for a simple Patek Philippe Calatrava and a watch collector. But what happens when watch and car designs merge? Have you ever seen a car with the design of a watch?
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When watches resemble cars: Part I

Motorsport and time recording cannot always be viewed entirely separately. Stopwatches and chronographs have enabled motorsport since the very first races; consequently, they are a functional necessity. Designing watches that resemble cars is a modern trend that is anything but functional. Is this new design direction an enrichment or an expression of creative poverty?
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Chopard Happy Sport Medium Automatic Two Tone

In 1993 Caroline Scheufele devised the Happy Sport watch, which has since become one of the cornerstones of the house of Chopard and achieved its fame and reputation because of the diamonds dancing across the dial. Many variations later the Happy Sport was given a self-winding mechanism on the occasion of its 20th birthday in 2013.
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Year of the Monkey: a monkey watch business

Ulysse Nardin honors the monkey with the Cheerful Year of the Monkey timepiece, the latest addition to its Classico Collection. The dial is designed in a comic book-like style to best capture the lively character of the monkey who appears to leap through a brush of palm fronds. His expression is alert, his body lithe and the early workings of an impish grin begin to emerge.
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