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Chopard Alpine Eagle: hoogvlieger met tourbillon

by Gandor Bronkhorst on
Met de Alpine Eagle heeft Chopard een eigentijdse sportief-chique collectie gecreëerd met een puur design en verfijnde mechanica. En met deze vliegende tourbillon verwelkomt de Alpine Eagle-collectie een ware grand complication in een horloge met het kwaliteitskeurmerk Poinçon de Genève en een COSC-certificering. Met Alpine Eagle heeft Chopard een eigentijdse
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Chopard Launches New Brand Signature and Advertising Campaign

by 0024 Editorial Team on
Chopard has announced a refocus on their communication to better reflect and highlight their core values in these modern times. Their new slogan is now: 'The Artisan of Emotions since 1860'. This phrase highlights not only the long history of the brand but also that they value craftsmanship in all its varieties as well as the understanding that the products that they offer are driven by emotions.
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Pens and watches from a parallel world Part 2

by Marco Postma on
Pens and watches go hand-in-hand. Lovers of (fountain) pens and watches have an introverted yet strong common bond. After all, sophisticated and highly competent artisanal quality forges a bond. We present you a story in two parts about the parallel world of pens and watches. Yesterday Part 1, today Part 2. Below is a selection of watch brands that couldn't resist the temptation of the traditional writing tool.
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Wanneer horloges op auto’s lijken: deel II

by Lex Stolk on
Yesterday Part 1 of our insight report, today part II. People who like cars generally like watches and vice versa. The flowing simple design of a Ferrari 250 GTO can bring a car aficionado to tears. Same goes for a simple Patek Philippe Calatrava and a watch collector. But what happens when watch and car designs merge? Have you ever seen a car with the design of a watch?
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Wanneer horloges op auto’s lijken: deel I

by Lex Stolk on
Motorsport and time recording cannot always be viewed entirely separately. Stopwatches and chronographs have enabled motorsport since the very first races; consequently, they are a functional necessity. Designing watches that resemble cars is a modern trend that is anything but functional. Is this new design direction an enrichment or an expression of creative poverty?
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