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Jaeger-LeCoultre

Background

When watches resemble cars: Part II

Yesterday Part 1 of our insight report, today part II. People who like cars generally like watches and vice versa. The flowing simple design of a Ferrari 250 GTO can bring a car aficionado to tears. Same goes for a simple Patek Philippe Calatrava and a watch collector. But what happens when watch and car designs merge? Have you ever seen a car with the design of a watch?
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Models

Jaeger-LeCoultre Master Memovox Boutique Edition: Time to wake up! 

What do you prefer: waking up to the pre-programmed tones of your smartphone or to the buzzing sound of your own watch? Jaeger- LeCoultre has made it possible since 1950, with the Memovox. The latest variant of this alarm watch is a steel version with a historically inspired dial. Unfortunately it's limited and exclusive to the ‘JLC’ boutiques. We have no trouble overlooking the fact that the watch doesn't have a snooze function.
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Market Scan

What is the most popular Jaeger-LeCoultre Reverso?

The use of the brand name in the title was superfluous, really. Reverso is Jaeger-LeCoultre and vice versa. According to Jaeger-LeCoultre’s International Marketing Director, Stéphane Belmont, the Reverso name is even stronger than the name of the maison. The Reverso has been a unique notion since 1931, but which Reverso do people search for the most, 85 years later? In this latest edition Chronolytics found out for us.
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Editor's opinion

No logo needed for true luxury

Recently, it has been said and read that products that flash the makers' logo in big fonts and repeatedly on their products ​are facing a grim future. A new generation of influential shoppers seem​s​ to have had enough walking around like ​human billboards - which for certain brands sounds like bad news. But not for the makers of ​really iconic products. The Hermès Birken bag is easily recognized metres away, but would anyone recognise a Louis Vuitton bag without the LV-logos plastered all over it?
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News

The Jaeger-LeCoultre Sound Lab At Harrods

To celebrate the festive season, Jaeger-LeCoultre brings the essence of the Manufacture in the Vallée de Joux to the iconic Fine Watch Room of Harrods in London, from November 28th to January 14th 2015. In a major tribute to striking watches, there will be the opportunity to explore the different facets of this sophisticated complication.
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