Celebrating 185 Years Of Greatness

Jaeger-LeCoultre Reverso Tribute Tourbillon Duoface
Jaeger-LeCoultre Reverso Tribute Tourbillon Duoface There has never been a 185-year-old being in such a good shape as Jaeger-LeCoultre. The brand has earned its stripes ten times over, and even among its competitors its name is spoken with respect. When you say Jaeger-LeCoultre the minds of many watch connoisseurs wander
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When watches resemble cars: Part II

Yesterday Part 1 of our insight report, today part II. People who like cars generally like watches and vice versa. The flowing simple design of a Ferrari 250 GTO can bring a car aficionado to tears. Same goes for a simple Patek Philippe Calatrava and a watch collector. But what happens when watch and car designs merge? Have you ever seen a car with the design of a watch?
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Jaeger-LeCoultre Master Memovox Boutique Edition: Time to wake up! 

What do you prefer: waking up to the pre-programmed tones of your smartphone or to the buzzing sound of your own watch? Jaeger- LeCoultre has made it possible since 1950, with the Memovox. The latest variant of this alarm watch is a steel version with a historically inspired dial. Unfortunately it's limited and exclusive to the ‘JLC’ boutiques. We have no trouble overlooking the fact that the watch doesn't have a snooze function.
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Market Scan

What is the most popular Jaeger-LeCoultre Reverso?

The use of the brand name in the title was superfluous, really. Reverso is Jaeger-LeCoultre and vice versa. According to Jaeger-LeCoultre’s International Marketing Director, Stéphane Belmont, the Reverso name is even stronger than the name of the maison. The Reverso has been a unique notion since 1931, but which Reverso do people search for the most, 85 years later? In this latest edition Chronolytics found out for us.
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Editor's opinion

No logo needed for true luxury

Recently, it has been said and read that products that flash the makers' logo in big fonts and repeatedly on their products ​are facing a grim future. A new generation of influential shoppers seem​s​ to have had enough walking around like ​human billboards - which for certain brands sounds like bad news. But not for the makers of ​really iconic products. The Hermès Birken bag is easily recognized metres away, but would anyone recognise a Louis Vuitton bag without the LV-logos plastered all over it?
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