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Jaeger-LeCoultre

Background

Wanneer horloges op auto’s lijken: deel II

by Lex Stolk on
Yesterday Part 1 of our insight report, today part II. People who like cars generally like watches and vice versa. The flowing simple design of a Ferrari 250 GTO can bring a car aficionado to tears. Same goes for a simple Patek Philippe Calatrava and a watch collector. But what happens when watch and car designs merge? Have you ever seen a car with the design of a watch?
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Models

Jaeger-LeCoultre Master Memovox: geïnspireerde grootsheid

by Lex Stolk on
What do you prefer: waking up to the pre-programmed tones of your smartphone or to the buzzing sound of your own watch? Jaeger- LeCoultre has made it possible since 1950, with the Memovox. The latest variant of this alarm watch is a steel version with a historically inspired dial. Unfortunately it's limited and exclusive to the ‘JLC’ boutiques. We have no trouble overlooking the fact that the watch doesn't have a snooze function.
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Market Scan

What is the most popular Jaeger-LeCoultre Reverso?

by Lex Stolk on
The use of the brand name in the title was superfluous, really. Reverso is Jaeger-LeCoultre and vice versa. According to Jaeger-LeCoultre’s International Marketing Director, Stéphane Belmont, the Reverso name is even stronger than the name of the maison. The Reverso has been a unique notion since 1931, but which Reverso do people search for the most, 85 years later? In this latest edition Chronolytics found out for us.
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Editor's opinion

Ware luxe heeft geen logo nodig

by Kristian Haagen on
Recently, it has been said and read that products that flash the makers' logo in big fonts and repeatedly on their products ​are facing a grim future. A new generation of influential shoppers seem​s​ to have had enough walking around like ​human billboards - which for certain brands sounds like bad news. But not for the makers of ​really iconic products. The Hermès Birken bag is easily recognized metres away, but would anyone recognise a Louis Vuitton bag without the LV-logos plastered all over it?
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News

The Jaeger-LeCoultre Sound Lab At Harrods

by Lex Stolk on
To celebrate the festive season, Jaeger-LeCoultre brings the essence of the Manufacture in the Vallée de Joux to the iconic Fine Watch Room of Harrods in London, from November 28th to January 14th 2015. In a major tribute to striking watches, there will be the opportunity to explore the different facets of this sophisticated complication.
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