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Rolex

Editor's opinion

No logo needed for true luxury

Recently, it has been said and read that products that flash the makers' logo in big fonts and repeatedly on their products ​are facing a grim future. A new generation of influential shoppers seem​s​ to have had enough walking around like ​human billboards - which for certain brands sounds like bad news. But not for the makers of ​really iconic products. The Hermès Birken bag is easily recognized metres away, but would anyone recognise a Louis Vuitton bag without the LV-logos plastered all over it?
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Editor's opinion

Watchspotting

Watchspotting is my thing and I do it all the time and wherever I am. When I'm watching TV - I spot Charlie Sheen wearing a Patek Philippe in a repeat of Two and a Half Man and I find myself chuckling, not at the corny jokes but because of the fact that I'm spotting a Patek - when I'm eating in a restaurant - to the serious displeasure of my dinner companion who is feeling neglected - when I'm on a plane - the fellow passenger can feel eyes on him, but strangely enough on his wrist rather than the back of his neck.
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