Seiko

The new Seiko Boutique in London is open for business. At an inauguration ceremony on November 21st, 2018, the Director of Seiko Nederland BV, Paul Daniëls, invited the local press to the completely revamped boutique and ushered in a new chapter in the history of Seiko in The Netherlands.

Seiko Launches New Astron Seiko is taking the Astron to the next level with the newest version. The one that was launched in 2012 as the world's first solar watch with GPS. For the latest edition, Seiko created a completely new caliber 5X. It offers even more functionality to the

The new Seiko Boutique in London is open for business. At an inauguration ceremony on August 10, 2017, the President and COO of Seiko Watch Corporation, Shuji Takahashi, invited the world to the boutique and ushered in a new chapter in the history of Seiko in the UK.

Baselworld 2016 saw the release of the now celebrated Grand Seiko Spring Drive 8 day power reserve. It was the work of the Micro Artist Studio in Seiko's facility in Shiojiri in central Japan, where its Spring Drive Minute Repeater, Sonnerie and Eichi watches for Credor were also born. Today, a new version of this Grand Seiko masterpiece is announced.

Once again Seiko has teamed up with fabled Italian design house Giugiaro Design. The watch incorporates Seiko's GPS Solar technology with the outstanding and greatly admired Giugiaro design concept that first saw the light of day in 1983 when Seiko's quartz chronograph was at the cutting edge of watch technology.

All the latest news, innovations, and developments from the 2017 edition. We will keep you up to date with the latest news and the most exciting watches across the show's four days. We'll update this page regularly so you can bookmark it and use it as a one-stop look-book for all the essential Baselworld news.

Starting this year Seiko has decided to do away with the Seiko logo and present Grand Seiko as a separate brand. As a consequence the Seiko logo is gone, just like in the original Grand Seiko watch from 1960.

Last year at Baselworld Seiko presented a limited edition automatic Presage chronograph with an enamel dial. That watch created quite a buzz. Luckily the buzz was heard in Tokyo and now Seiko presents an unlimited collection of Presage watches with enamel dials.

Seiko announced that they are the official partner of the Professional Association of Diving Instructors (PADI). The watch brand celebrates this partnership with two Prospex PADI Special Editions. These two special editions are based on the Seiko divers in the SUN and SRPA collections.