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Jaeger-LeCoultre Master Memovox Boutique Edition: Time to wake up! 

What do you prefer: waking up to the pre-programmed tones of your smartphone or to the buzzing sound of your own watch? Jaeger- LeCoultre has made it possible since 1950, with the Memovox. The latest variant of this alarm watch is a steel version with a historically inspired dial. Unfortunately it's limited and exclusive to the ‘JLC’ boutiques. We have no trouble overlooking the fact that the watch doesn't have a snooze function.
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Reports

Behind-the-scenes at the Breitling Chronométrie

John Travolta is not the only Breitling pilot – CEO Jean-Paul Girardin also feels very much at home in a cockpit, and preferably the cockpit of his own helicopter, which he uses to commute to work. During an exclusive behind-the-scenes visit to Breitling Chronométrie in La Chaux-de-Fonds we found out that Girardin is also an excellent tour guide.
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Reports

Visiting Panerai’s new manufacture in Neuchatel

The Panerai production headquarter is no longer located in the former police station near the lake, but has since 2014 been located up a bit further in the hilly Pierre-á-Bout area. The building is not a former this or that but instead a 10.000 square meters state of the art manufacture build specifically to Panerai offering a fantastic workplace for approximately 250 employees. Our reporter Kristian Haagen flew over for a visit and came back with facts and photos.
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Editor's opinion

Why the mechanical wrist watch gets more and more popular

A paralysed Russian currency, record low oil prices and the endless wars in the Middle East. All this and other world problems seem to not really bother any of the watch brands presented on the luxurious Salon International de la Haute Horlogerie. Champagne was poured, smiles were big and parties were held for the carefully selected members of the world press and retailers.
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Editor's opinion

No logo needed for true luxury

Recently, it has been said and read that products that flash the makers' logo in big fonts and repeatedly on their products ​are facing a grim future. A new generation of influential shoppers seem​s​ to have had enough walking around like ​human billboards - which for certain brands sounds like bad news. But not for the makers of ​really iconic products. The Hermès Birken bag is easily recognized metres away, but would anyone recognise a Louis Vuitton bag without the LV-logos plastered all over it?
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